News & Events
Citi-Mobile - 3D Billboard Truck is on CBS News - NEW YORK!
April 22, 2010
The long anticipated launch of the updated Citi-Mobile® site has finally happened.
September 27, 2009
GotAdSpace.com Aims to Jump Start the Economy Through Advertising
July 28, 2009
ABC Names Paul Lee to Head Entertainment
Fri, 30 Jul 2010 15:40:02 -0400
NEW YORK (AdAge.com) -- Walt Disney will rely on a cable-network executive to boost performance at its ABC broadcast outlet. The company has installed Paul Lee, who has led an overhaul at its ABC Family channel, to take the reins as head of entertainment for the network that airs "Desperate Housewives" and "Grey's Anatomy." Mr. Lee's ascension comes after the sudden departure of former ABC Entertainment chief Stephen McPherson earlier this week
Financial Firms Could See More Ad Curbs
Fri, 30 Jul 2010 15:29:02 -0400
SAN DIEGO (AdAge.com) -- Financial marketers, brace yourselves: Your advertising leeway may soon be further curtailed, thanks to the new Bureau of Consumer Financial Protection created by the recently enacted financial-reform law.
Is Twitter for Lovers or for Fighters? This Week, At Least, It's for Lovers
Fri, 30 Jul 2010 13:31:01 -0400
Last week I published this: "How 'Inception' Became the New World Cup (and/or Justin Bieber)." But guess what? Bieber himself is back, baby!
Volt Advertising Likely to Go After Nissan's Leaf
Fri, 30 Jul 2010 13:04:01 -0400
NEW YORK (AdAge.com) -- You can plug in and charge the new Chevy Volt from General Motors Co. You can plug in and charge the new Leaf from Nissan Motor Co. But the similarities end there, and consumers can expect the advertising to play up the differences.
The Best Media Writing of the Week
Fri, 30 Jul 2010 11:55:08 -0400
NEW YORK (AdAge.com) -- When WikiLeaks released a huge cache of classified reports on the war in Afghanistan, it did so in a strange alliance that had The New York Times, The Guardian and the German weekly Der Spiegel coordinate a timed release of their narratives on the material. Just how those cats were able to herd themselves -- and not claw up the source of the material, which also happened to be a publisher of it -- was captured in a heart-quickening narrative on the Columbia Journalism Review's website that was one of the best pieces of media writing this week.
Orbitz Taps Optimedia for Media Planning and Buying
Thu, 29 Jul 2010 16:27:02 -0400
NEW YORK (AdAge.com) -- Online travel site Orbitz has named Publicis Groupe's Optimedia its agency of record in the U.S. for its $36 million media planning and buying account.
Travelocity Launches Review for $80M Account
Thu, 29 Jul 2010 16:12:04 -0400
NEW YORK (AdAge.com) -- Travelocity and its lead creative agency of seven years, McKinney, are parting ways due to a wide-ranging review the online travel site has launched on its more than $80 million advertising account.
DDB Replaces Eric Silver as Chief Creative Officer of New York Office
Thu, 29 Jul 2010 15:26:08 -0400
NEW YORK (AdAge.com) -- Eric Silver is being replaced in his post as chief creative officer of DDB, New York, a little over a year after he jumped into the role to replace the office's longtime creative leader, Lee Garfinkel. The Omnicom Group agency has appointed Matt Eastwood, chief creative officer of DDB, Australia, to take over Mr. Silver's duties, while Mr. Silver is moved elsewhere within the network.
For Dean Foods, Keeping Up With Consumers Is Top Priority
Thu, 29 Jul 2010 15:03:39 -0400
NEW YORK (AdAge.com) -- Dean Foods' CMO, Rick Zuroweste, talks about how the consumer is changing marketing in an interview for Fast.Forward.
As New 'Jersey Shore' Arrives, Appreciating MTV's More Sober Shows
Thu, 29 Jul 2010 14:04:02 -0400
Later tonight, MTV will uncork the second season of "Jersey Shore," the reality series that does for attentive laundry administration what FDR did for grand-scale public-works projects. Immediately after it airs, some serious-thinking person will take to the internet, bemoaning the Snookification of American youth and preaching the perils of cavorting in non-staph-guarded Jacuzzis. And he or she will miss the point -- not about "Jersey Shore," which doesn't exactly aspire to anything more than entertainment -- but about MTV itself. There's a lot more on the responsibility side of the ledger than its critics care to admit.
Interpublic Quarterly Profit More than Doubles
Thu, 29 Jul 2010 13:23:01 -0400
CHICAGO (AdAge.com) -- Interpublic Group of Cos. reported that second-quarter net income more than doubled to $83 million, or 22 cents a share, from $31 million, or 4 cents a share, in the year-ago period. Revenue rose 9.7% to $1.62 billion from $1.47 billion.
Is Your Detergent Stalking You?
Thu, 29 Jul 2010 12:23:22 -0400
NEW YORK (AdAge.com) -- Unilever's Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors.
