Medium Comparison

• Cable Television
• Internet
• Magazines
• Mobile Rotating Ads
• Newspaper
• Other Mobile Billboard Companies
• Radio
• Stationary Billboards
• Taxi Ads
• Television
• Yellow Pages

Mobile Rotating Ads

Citi Mobile:

• Citi Mobile units are larger than mobile rotating ads.
• Citi Mobile units are in an "odd" shape and get lots of attention.
• Citi Mobile units have been created to benefit clients and create long-term relationships.

Mobile rotating ads

• They are small and rotate to another ad... by the time you notice the ad, it changes.
• They look like regular delivery trucks and people already block those out while they are driving or walking.
• Tri-Ads are made to benefit the operator and the trucks are made to sell "more" ads. In doing so, the Advertisers message is no longer effective