"Thank you for planning a perfect Nationwide Campaign! It was really successful for us."
Cartoon Network
Q: How much ad space do I get? A: Our Citi-Nationwide fleet has three standard sizes. Our Citi Style is a large 10' x 22' viewable ad size, the Traditional Style is a large 10' x 20' viewable ad size, and our Short Style is a 9' x 22' viewable ad size.
Q: Is there a price difference between the different sizes of mobile billboards? A: No, there are no price differences between our mobile ads.
Q: How much do Mobile Billboards cost? A: Rates are all dependent on the number of days total that you would like to book and which cities you would like to cover. This is why all of our projects are custom quoted.
Q: How much time do I need to start a campaign? A: There are two deadlines to keep in mind. The first one is to reserve your mobile marketing campaign dates. You should do this ASAP as we usually get booked 1 to 2 months in advance depending on the season. The other due date to remember is for artwork. We need 7 business days to schedule, print, and install your billboard on the truck. We do have rush services available for an additional cost.
Q: Can I choose my own hours? A: Yes, you can choose your own mobile billboard advertising hours, as long as it is 8 consecutive hours in a day.
Q: How do I know my ad is running? A: We take pictures throughout the campaign and we also have an online GPS tracking system that you can access at any time to track our Advertising Units.
Q: Can your company hold the billboards for us? A: Yes, we can hold your vinyls for up to 2 years.
Q: What is covered with the daily cost? A: Prices are inclusive. The daily cost includes the driver, gasoline and incidentals.
Q: What is CPM? A: This is the advertising industry’s term for Cost per Thousand impressions. The (M) is the Roman numeral for thousand.
Q: Can you guys help with Impressions? A: Yes, our statistical team can assist you with reports and stats to help plan your mobile advertising campaign accordingly.
Q: Can you operate in West Hollywood? A: No, West Hollywood has a specific law that prohibits the operation of mobile outdoor billboards within its city limits.
Q: Do you own the trucks? A: Yes, unlike other companies who are listed online, we own the trucks that we operate. We are not Brokers. In the event that we run out of units, we will assist you by providing a list of trusted Citi-Mobile Partners who are also direct operators that you can contact directly. You can usually confirm a direct operator by verifying their operation permits and USDOT (United States Department of Transportation) certificates.
Q: How do you install the vinyls on the truck? A: We use a custom Citi-Mobile stretching mechanism to stretch the vinyl into place on the mobile billboard truck, making the billboards reusable and more durable.
Q: Can we lease the mobile billboards from you? A: No. Due to Insurance Policies and the simple fact that we are not a truck leasing company, we do not lease out our trucks.
Q: Can you guys handle distribution of promotional material? A: Yes, we would love to assist you with the distribution of any print or CD/DVD media to pedestrians while completing your guerilla advertising campaign. At your request, we can even sometimes bundle the CD/DVD or print material within your package.
Q: What is outdoor advertising? A: Outdoor advertising is an important communications medium in an increasingly mobile society. Businesses communicate with customers. Candidates reach voters. Police track criminals. Charities advance the greater public good.
Since the early days of the traveling circus, outdoor advertising has promoted commerce and helped guide travelers to their destinations. Outdoor advertising is a growing industry with a bright future because:
Most outdoor advertisements promote local business, and most of those enterprises are considered to be ”small business.“ The biggest buyer of outdoor advertising services is the travel and tourism industry.
Q: What types of formats are used in outdoor advertising? A: Outdoor ads appear in a variety of places outside the home, including on billboards, bus shelters, buses and taxis, and in malls, airports, subways, sports stadiums and arenas. There are four categories: Billboards, Street Furniture, Transit, and Alternative Media.
Q: Who uses outdoor advertising? A: At least seven out of ten outdoor ads promote local businesses. The proportion of local advertising is even greater in non-urban areas. The travel and tourism industry – a leading employer in most states – is the top buyer of outdoor advertising. Roadside businesses like restaurants and lodging depend on billboards to direct travelers to their locations.
National advertisers like McDonald's, Procter & Gamble, and Warner Brothers use outdoor advertising, along with other media. Outdoor advertising is also an important medium for non-commercial speech such as political campaigns and charitable causes.
Q: What do people think about billboards? A: For decades, public opinion has been consistent with the policy goal of the federal Highway Beautification Act of 1965, i.e. the regulation, not elimination, of billboards.
A substantial majority of Americans believe the benefits of billboards outweigh any costs associated with them, according to a comprehensive analysis of 30 years of polling data by Villanova Marketing Professor Charles R. Taylor, Ph.D. His report in the Journal of Advertising Research reveals:
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